Here’s a brief report from the Customized Tour preparations in Paris.

Our Customized Tour Team has been working very hard for a couple of days to get things ready for the huge release party in Paris. A few final preparations are still to be made but the wood house, steel pyramides and the screening equipment are all in place now spreading some atmosphere in the Citadium Store. Check out the pictures below for a sneek peak.

Looking forward to se all you Parisian tomorrow night, 8.00 PM in Citadium Caumartin, for the release party. It’s gonna be a riot! The RSVP-list is already bursting with names, so be there in time so no one else takes your place.

PJ Harvey released her new album (Let England Shake) a week ago and I think it´s really good, much better then the last record (A woman a man walked by). Her first record came 1992 (Dry) and got a lot of attention for her originality and cool sound.

Here is the first track on the new album with the same name as the album. Enjoy!

Customized by Nature

A while back we mentioned that Örjan was working on a secret project. Now we can finally reveal what it will happen within two weeks.

Back in June 2010 our design team placed a number of Cheap Monday jeans in the nature on three different locations in Sweden: in the dirt on the west coast, in the woods close to Stockholm and and on the roof of our office. The pants have been worn by the weather since then, treated by wind, water, sun and other things you can find in the nature. Now we have a couple of the jeans ready to be launched in Paris anytime soon.

Ikons is a swedish monotone rock band that released their first album last year.

I went to see them here in Stockholm on Fritz corner at Strand. The music is really good but a bit boring to see live. This is a perfect album you can listen to anytime anywhere.

So, it’s over for this time! We would like to close today’s “blogathon” with some mixed action before, during and after the show! Make sure to visit the blog and www.cheapmonday.com for more updates from this busy day. See you next time!

The construction team is almost done and our guests will arrive shortly! We’ll see you after the show!

Office dog Beverly makes the rounds backstage

The Cheap Monday staff is all over the place, sinking their teeth into all the work that needs to be done

Johan and Karin from the design team discuss their latest collection

Örjan is exited to see the final result

Sofie and Sara from the PR department discuss some of the final details

The guys join forces to adjust the runway

Anya de Tobon and the make up team add some extra coulour to the show!

Erika Svedjevik and her hair stylist team make sure to get the models ready for the runway!